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This lightweight, high-performance cooling towel is designed to keep you comfortable and refreshed, no matter the activity. Its versatile design can be worn around the neck, draped over the head, or placed on the forehead for targeted cooling. Simply wet, wring, and shake to activate the cooling effect—then reuse again and again.
SHAKEitCOOL is a fashion-forward cooling towel brand that helps you beat the heat in style. Designed with advanced evaporative technology and UPF 40 sun protection, our towels activate with just some water and a shake to keep you cool, dry, and comfortable wherever life takes you.